auXsi Sports

Platform aimed at keeping kids involved and engaged in sports by providing age-appropriate, sports specific athletic performance training. The idea stemmed from watching my sons and their teammates play baseball ands noticing the issue of kids being coached out of sports at an early age.  I worked to solve the problem by applying my knowledge of the performance training process for triathletes with my understanding of visual communication and technology. 

 

My role in the project started with an idea and carried through brand development, business plan development, a series of entrepreneurial courses, award-winning pitch competitions and oversight of the ux/ui design.