Boston Marathon Campaign

This was a strategic marketing effort to encourage marathon runners to come the Louisiana Marathon to qualify for the Boston Marathon on our certified course. We created a series of social media graphics with the BQ messaging letting runners know our course was certified and that all runners who ran a qualifying time would receive a free " Boston Qualified" shirt. We created signage around the BQ Shirt pickup area at the event to encourage photo ops for the runners and social media shares. The campaign was very successful, and the amount of Boston Qualifiers rose year over year after we started this campaign effort.